
Over the weekend of March 5-7th 2010, I hosted my “One Year Total Business Makeover” workshop event for the first time, in beautiful San Diego, CA.
100 incredible people attended this event, including business owners and entrepreneurs. We gathered at the Sheraton Hotel by the Harbor, and for 3 straight days, we got to work.
I taught some of my best business techniques, tactics, and strategies. Entrepreneurial guru, John Assaraf, video and internet marketing expert, Mike Koenigs, and renowned business and success coach, Bill Walsh, also contributed their expertise during this event.
Together, John, Mike, Bill, and I combined our skills and knowledge about the best business practices in the world today, and presented them to a room full of some of the most dedicated continuous learners that I have ever met.
The event was an incredible success, and I’m already getting busy planning the next “One Year Total Business Makeover” workshop, which will take place in San Diego, July 9-11th 2010.
To hear real feedback from some of the guests themselves, please watch any or all of the videos below.
If you weren’t able to attend the event, that’s ok! We recorded the entire seminar. Also, if you were able to attend, but would like to own a copy of the seminar, now you can.
To get your hands on the DVD recording of my 3 day event, plus my 203 page Action Strategies Workbook, CLICK HERE
If you were a guest at this seminar, but did not get a chance to submit any written or video feedback, please feel free to submit any feedback to: testimonial@briantracy.com
Thanks to everyone who made this event such an enormous success. It was an unforgettable experience.
One Year Total Business Makeover Video Feedback:
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XL NATION: THE FIVE PIXLS
Measuring Social Profit: How to get from Personal Flow to Global Flow
(and back again)
Most of us are seeking a wealthy, peaceful life and a wealth peaceful world. The question is, how can we effectively translate one to the other? Especially when the first can often feel small and the second feels big. How do we pick the right solutions for our lives and fit those into the right solutions for the planet?
We believe XL Nation has the answer. Actually, three steps and one answer. It has a lot to do with how 50 trillion cells have already figured out how to live mostly healthy, peaceful lives collectively in our bodies.
The first step is a cell that belongs – in XL Nation that’s called an XL Circle: A self-forming group around a place, profession, passion, purpose, industry or interest. The second step is a leadership that takes responsibility for what goes in the cell and what comes out of it. There’s just five particles that flow through to paint the full picture (called a Pixl – “Particle in XL”/”Profit in XL”), and each has a leader accountable for that one Pixl. The third step is how those five things make up the fabric of global change: We do our part locally, and the world connects through what we flow collectively. Just like the way our cells look after us.
Three steps: Show up, step up, give back. One answer: A rhythm of flow
What are the five Pixls of XL Nation’s flow?
Cells have three jobs. The first is to preserve themselves: All XL Citizens in an XL Circle commit to showing up, and inviting others with like minds to join the circle. The second job is to turn complex molecules into energy and turn energy into molecules to add value to flow. In XL we have five different Pixls of flow – which like molecules can be brought it to create energy and direction in your life, and every time you meet you turn your energy into new forms that fit these five. The third job is to replicate. Every Circle seeks to launch new circles and we have a family tree in XL Nation where we can see all Circles from the prudes to the promiscuous…
Here’s the five Pixls of flow:
1. Knowledge – Creating the XL Library
2. Opportunities – Creating the XL Opportunities Exchange
3. Successes – Creating the XL News Channel
4. Measures – Creating the XL World Rankings
5. Causes – Creating the XL World Wide Wealth Directory
1. XL Library:
The first Pixls are the Knowledge Pixls that make up the XL Library. Knowledge is the link between information and action (That means not just a video, but a video together with an example of how the information in the video is being turned into tangible action). On XL World, there is an XL Library where you can download or view any audio or video that has been uploaded by other XL Circles or XL Citizens. Each can be rated, you can sort them by popularity, and you can find them by Wealth Dynamics category.
The Scout in every circle will pull in a Knowledge Pixl at every session, it will be viewed or discussed and examples of two or three specific actions that XL Citizens will take from that discussion will be posted under the video/audio in the XL Library. If someone in the circle is giving a live piece of learning, this will be recorded and uploaded to add to the XL Library.
When a new Pixl is added (always to the video section of XL World), it is always tagged by the Scout or Citizen who adds it. Here are the tags you’ll find in every Knowledge Pixl
The first tag will be K-PIXL (so we can search and find all of them within the video section of XL World amongst all the videos). The second will be one of the 13 tags that categorise the type of learning based on Wealth Dynamics flow:
1) Innovation
2) Marketing
3) Leadership
4) Partnerships
5) Service
6) Investments
7) Finance
8) Systems
9) Wisdom
10) Relationships
11) Health
12) Contribution
13) Spirit
Whenever a Knowledge Pixl has been used in a circle, the Scout will post a comment on the video/audio with learning and the examples of action to be taken, and a link back to their XL Circle page. They will also provide a link on the XL Circle page to the Knowledge Pixl. This cross-reference enables any XL Citizen to gain knowledge through the XL Library or through the XL Circle they may be following.
2. XL Opportunity Exchange:
The second Pixls are the Opportunity Pixls that make up the XL Opportunity Exchange. These are not requests of what you need, but opportunities of what you have to offer. These have a specific format of who you are, what your mission is, what you offer, who you are offering it to, and what you seek in return. On XL World, there is an XL Opportunities Exchange where you can download or view any opportunity uploaded by other XL Circles or XL Citizens. You can search for these by key word, country, or Wealth Dynamics category.
The Guide in every circle will pull in Opportunity Pixls from XL World at every session that are relevant to Citizens in the Circle. Two Citizens will also present their own opportunity, and the Guide will ensure these get posted on XL World during or immediately after the circle. These are included in the XL Opportunity Exchange (which is a part of the Forum section of XL World) and tagged by the Guide or Citizen who adds it. All XL Citizens can then respond back directly to the XL Citizen who offered the opportunity.
Here are the tags you’ll find in every Opportunity Pixl: The first tag will be O-PIXL (so we can search and find all of them within XL World amongst all the discussion postings). The second will be one of the 13 tags that categorise the type of opportunity based on Wealth Dynamics flow:
1) Start-up
2) Promotion
3) Team
4) Partnership
5) Trade
6) Investment
7) Outsource
8) License
9) Learning
10) Family
11) Health
12) Contribution
13) Spirit
Whenever an Opportunity Pixl has been created in a circle, the Guide will post the opportunity in the Forum section on XL World as a new Discussion, tag it, and add links back to the XL Citizen and the XL Circle. They will also provide a link on the XL Circle page to the Opportunity Pixl.
3. XL News Channel:
The third Pixls are the Success Pixls that make up the XL News Channel. These are living examples of what XL Citizens are achieving within XL Nation, that others can be inspired and informed by. These have a specific format of who you are, what your challenge or goal had been, what your actions were, what your success was, and your key lesson from the experience. On XL World, the XL News Channel can be found within the blog section, where you can download or view any success story uploaded by other XL Circles or XL Citizens. You can search for these by key word, country, or Wealth Dynamics category.
The Reporter in every circle will pull in Success Pixls from XL World at every session that are relevant to Citizens in the Circle. Two Citizens will also present their own success story (nominated from the last Circle session), and the Guide will ensure these get posted on the XL World blog section, each as a new blog, during or immediately after the circle.
Here are the tags you’ll find in every Success Pixl: The first tag will be S-PIXL (so we can search and find all of them within XL World amongst all the blogs). The second will be one of the 13 tags that categorise the profile the success is related to on the Wealth Dynamics square:
1) Creator
2) Star
3) Supporter
4) Deal Maker
5) Trader
6) Accumulator
7) Lord
8) Mechanic
9) Mixed Team
10) Family
11) Health
12) Contribution
13) Spirit
4. XL Scoreboard:
The fourth Pixls are the Measure Pixls that make up the XL Scoreboard. These are a running total for the year (beginning on XL National Day on 31st March) for each XL Circle’s combined giving – cash amount donated, time given and resources given (an estimated cash amount). On XL World, the XL Scoreboard is a blog page linked to the home page, which has a score and rankings. Each Treasurer adds their latest results to the blog as a comment, together with a number of examples of where the donations in their Circle are going and the results they are achieving. The blog is then updated weekly by our Global Treasurer with the numbers against each circle.
This manual process will eventually be automated, but it will work for now. There are no tags for the measures. The Treasurer collects the measurers during the first half of each Circle session, so they can report on the results when it is their section. The measures then posted in both the XL Circle and as a comment on the XL Scoreboard Blog. The XL Scoreboard will give a list of all Circles, the measures, and the date of last report, together with a global total. In time, the XL Scoreboard will provide rankings by circle, city and country, as well as average giving by XL Citizen at a circle, city, country and global level.
5. XL World Wide Wealth Directory:
The fifth Pixls are the Cause Pixls that make up the XL World Wide Wealth Directory. Every cause that is supported by XL Citizens has an opportunity to be highlighted and supported by other XL Citizens. On XL World, the World Wide Wealth Directory is part of the groups section, where each cause is set up as a group by an XL Citizen or Treasurer, and each cause is tagged with the following:
Here are the tags you’ll find in every Cause Pixl: The first tag will be C-PIXL (so we can search and find all of them within XL World amongst all the groups). The second will be one of the 8 tags that link to the millennium goals that the cause is related to on the Wealth Dynamics square:
1) Education
2) Health
3) Equality
4) Partnership
5) Environment
6) Finance
7) Family
8) Wealth
The Treasurer or XL Citizen who sets up the cause will link it to the causes’ website and other XL Citizens can then join it to contribute or participate. Each XL Circle that has XL Citizens supporting that cause will also be able to link to the cause, enabling a Citizen to get more information on the causes each Circle is supporting.
How does XL Nation grow to achieve World Wide Wealth?
What would our lives be like if, every day that we wake, we know that there are circles of trustworthy friends in every area of our lives willing to support our progress, where we all spoke a language of effective giving and we had common access to an ongoing flow of relevant knowledge, opportunities, and living success stories to guide us. Where we took away the excuses for not having enough to get started, and we grew the outcome of what we were achieving to be more than our own lives, but the way that every day we could impact the lives of others.
Now imagine the same is readily available for every person who chooses to step into this nation and play, and that with each additional person that joined, it added to the whole? What would that mean for you, and what would that mean for this planet?
This is the promise of XL – not the power of one but the power of all. This is the promise within every cell in our body. The first cell didn’t stop to ask where to buy clothes for a body yet to emerge. It simply preserved, processed and propagated. Show up, step up and give back. By each of us doing our part and keeping to the rhythm – like every butterfly – we begin with the beat of the heart and it eventually turns into the beat of wings.
Join XL Nation, the world’s first nation without borders.
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Decide today to pay any price to achieve financial independence!
Three Key Questions:
1. Where are you now?
2. Where do you want to be in the future?
3. How are you going to get there?
Financial Facts of Life:
80% of Self-Made Millionaires started and built their own businesses. 10% joined those new businesses early.
- 80% of new businesses fail within 4 years.
- 90% of businesses started by people with business skills and experience succeed.
- All business skills are learnable.
Requirements for Business Success:
- Proper Product or Service.
- Proper Marketing Plan - to attract prospects.
- Proper Sales Plan - to convert prospects to customers.
- Proper Production Plan - to create your products/services.
- Proper Distribution Plan - to get your products/services to your customers.
- Proper Financial Plan - to acquire and manage money.
- Proper Pricing Plan - to maximize profits from sales.
- Proper People Plan - to find, recruit, and hire the right people.
- Proper Technology Plan - to maximize Internet sales.
- Proper Personal Plan - to maximize your own productivity.
Knowing how to achieve the above 10 requirements is essential for business success. If you are a business owner, entrepreneur, business professional, business coach, or internet marketer, you NEED to attend “The One year Total Business Makeover” program.
You will learn how to:
- Start, build, manage, or turnaround any business
- Save yourself thousands of dollars and years of hard work
- Build and grow a high profit business
- Increase your sales and income-FAST
- Streamline and simplify your life and work
- Develop a clear, simple, written business plan
- And so much more!
Don’t waste any more time or money! Register for my seminar HERE!

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The Dos and Don’ts of Dealing with the Media
By Patricia Fripp THE Executive Speech Coach's PR agent Pam Lontos
As a speaker, you probably know how important publicity is to the success of your business. But the truth is, many speakers, high-level executives and even marketing and public relations managers (and maybe you’re one of them) make crucial mistakes when dealing with the media – and then they end up on reporter’s block call or spam e-mail lists. The good news is, by being aware of the more common dos and don’ts of dealing with reporters and editors, there are many steps you can take to avoid these pitfalls!
Reporters, editors and producers are deluged with requests from hopeful business owners, corporate public-relations professionals, authors and other people seeking coverage. Their days are spent meeting impossible deadlines while doing copious amounts of work, all the while constantly communicating with all of those publicity-seekers.
So, if you’re ready to get the publicity your business deserves, here are 15 tried-and-true ways to get the most out of your media contacts, and ensure reporters, editors and producers answer your calls and respond to your e-mails:
DO remember that reporters deal with multiple sources and many different subject matters. Immediately identify yourself by name or by topic before launching into the purpose of your call – even if you spoke to the same journalist the week before.
DO make sure your subject matter appeals to the media’s target audience. If you are calling an editor at Better Homes & Gardens Magazine, make sure you’re pitching an article that fits with the homey, consumer-oriented material the magazine specializes in. Read the magazines you want to be quoted in; watch the interview shows where you want to be a guest.
DO make sure to share actual information with viewers or readers. Give value-added tips, advice or information so that you will help improve people’s lives, offer insights or entertain. If you can achieve that goal every time, the media will always make time for you or even actively pursue you for interviews and articles.
DO provide follow-up contact information and offer to be available to clarify any confusing points or answer additional questions. Offer to help the writer check facts or review small sections of the article for accuracy.
DON’T say, “The answer is in my book/the products on my Web site/the report we sell, etc” rather than giving out the information during radio, TV or print media interviews. Don’t be seduced by the thought that people should pay the price of the book to learn what you think. View your interview as a way to show how valuable you and your thoughts and ideas are. That’s the best advertising you could possibly do to sell your business!
DON’T ever nag the reporter. Space out your calls so you do not become a pest. Use e-mail rather than expecting to connect every time by phone – many journalists rely on e-mail as a way to get work done quickly, and many let most calls go to voicemail anyway.
DON’T delay when returning calls from reporters or fact-checkers. Understand journalists are on deadline and need to speak with you now. If you snooze, you may lose the chance for an interview.
DON’T call a magazine a week before a big holiday, such as Valentine’s Day or Thanksgiving, with your holiday-themed idea. Remember that magazines put out holiday issues four or five months in advance. Time your pitches well.
Work these do and don’t practices into your behavior when dealing with the news media, and soon have the media relationships you’d always hoped for. Exercise a little courtesy and common sense, and you’ll have the reporters and producers seeking you out time after time.
Pam Lontos is president of PR/PR, a public relations firm based in Orlando, Fla. that specializes in speakers, authors and experts. She is author of "I See Your Name Everywhere: Leverage the Power of the Media to Grow Your Fame, Wealth and Success" and is a former vice president of sales for Disney's Shamrock Broadcasting. PR/PR has placed clients in publications such as USA Today, Entrepreneur, Time, Reader's Digest and Cosmopolitan. For a free publicity consultation, e-mail Pam@prpr.net or call 407-299-6128. To receive free publicity tips, go to www.prpr.net and register for the monthly e-newsletter, PR/PR Pulse!
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